Airline Overview
Malaysia Airlines is the airline which is owned by the government of Malaysia. It bases on Kuala Lumpur International Airport, which is one of the important airports in the Asia Pacific Region. From past to now, the Airlines has worked hard to provide the best services to clients while maintain its competitiveness. It underwent several projects to restructure itself so as to equip better resources and manpower.
Company Profile
Malaysia Airlines was established in 1947 as Malayan Airways. As mentioned above, it was one of the state-owned airlines in the country. Therefore, it followed the plan of the government in the past and had the restructuring so as to facilitate the airline development plan of the government. It has connections with different airlines in the Asia Pacific region and in other parts of the world.
Being one of the airlines that care for passengers, Malaysia Airlines focuses on establishing an image to show that they are upholding the hospitality principle. Therefore, they use “MH is Malaysian Hospitality” as the latest slogan to remind their clients about hospitality from the Airlines. In order to serve clients well, the Airlines provide training programs for staff to learn about the history of the Airlines and the belief that it upholds. It believes that this kind of education can help staff members understand the company and develop a sense of belonging to it, so as to become a walking brand of the company and help the company serve clients well.
Fleets
Being one of the important airlines in Malaysia, Malaysia Airlines equips itself with the best fleet. There are different aircrafts from Airbus and Boeing, such as Airbus A380, Boeing 747, etc. The overall capacity of the fleet is high enough to satisfy the demand from passengers and the company would probably further develop in the future.
Frequent Flyers Program
Decades ago, Malaysia Airlines had tried to introduce programs to bring benefits to the customers. It brought the frequent-flyer program to clients over the past decades and it aims at enriching the life of clients.
There are different levels of the membership program. Each level of the membership would offer privileges to customers such as the priority check-in, extra baggage allowance, etc. Customers can accumulate the mileage so as to secure better services from the airline. For example, they can get free upgrades after they have accumulated certain mileage. They would even have a chance to get free travel after getting certain mileage. The mileage plan is highly recommended by customers and this boosts the popularity of the airline.
